Privacy policy

Privacy Policy – Echoisland.co.uk

Last updated: 24 April 2026

Echoisland.co.uk (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from our website.

1. Personal Information We Collect

When you visit our website, we collect certain information to help us provide and improve our services.

a) Device Information

We automatically collect information about your device, including:

  • Web browser type and version
  • IP address
  • Time zone
  • Cookies and tracking data
  • Pages viewed and interactions on our site
  • Search terms and referring websites

Why we collect this:
To ensure the website functions correctly and to analyse usage so we can improve performance and user experience.

How it is collected:
Through cookies, log files, and similar technologies.

Who we share it with:
Primarily with Shopify and analytics providers.

b) Order Information

When you make a purchase, we collect:

  • Name
  • Billing and shipping address
  • Payment details (processed securely via payment providers)
  • Email address
  • Phone number

Why we collect this:
To process and fulfil your order, manage payments, arrange delivery, and communicate with you.

Who we share it with:

  • Shopify (our ecommerce platform)
  • Payment providers (e.g. card processors, Klarna if used)
  • Delivery and fulfilment partners

c) Customer Support Information

If you contact us, we may collect additional details such as:

  • Your enquiry or message
  • Order details
  • Any supporting information you provide

Why we collect this:
To respond to your queries and provide support.

2. How We Use Your Information

We use your personal data to:

  • Process and deliver orders
  • Communicate with you about purchases or enquiries
  • Prevent fraud and manage risk
  • Improve our website and services
  • Send marketing communications (only where permitted)

3. Sharing Your Personal Information

We only share your data where necessary, including:

  • Shopify (to operate our store)
  • Payment processors
  • Shipping and logistics providers
  • Legal authorities if required by law

We do not sell your personal information.

4. Behavioural Advertising

We may use your information to show you relevant ads or marketing.

This may include tools such as:

  • Google Analytics
  • Advertising platforms (e.g. Google, Meta)

You can opt out via:

  • Google Ads Settings
  • Facebook Ad Settings
  • Digital Advertising Alliance opt-out portal

5. Lawful Basis (GDPR)

If you are in the UK or EEA, we process your data under the following legal bases:

  • Your consent
  • Contract performance (e.g. fulfilling orders)
  • Legal obligations
  • Legitimate business interests (e.g. improving services, fraud prevention)

6. Data Retention

We retain your information for as long as necessary to:

  • Fulfil orders
  • Meet legal and tax obligations

You may request deletion of your data at any time (see Section 8).

7. Cookies

We use cookies to:

  • Enable website functionality (e.g. shopping cart, login)
  • Analyse site performance
  • Support marketing and advertising

Cookies may remain on your device from 30 minutes up to 2 years.

You can manage cookies through your browser settings. Disabling cookies may affect site functionality.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion (“right to be forgotten”)
  • Restrict or object to processing
  • Request data portability

To exercise your rights, contact us using the details below.

9. Data Transfers

Your data may be processed outside the UK/EEA (e.g. via Shopify servers).
We ensure appropriate safeguards are in place to protect your data.

10. Do Not Track

Our website does not currently respond to “Do Not Track” browser signals due to lack of a consistent industry standard.

11. Changes to This Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page.

12. Contact Us

If you have any questions or wish to exercise your rights, contact us:

Email: returns@echoisland.co.uk
Address:
Echo Island
Unit 2, Charles Street
Walsall
WS2 9LZ
United Kingdom